Most sports marketing companies within this sector are known for their dull, uninspiring brand identities, but the Priority Live visual identity offers something more exciting and elaborate. Concentrating heavily on some of the company values I set out to design a more distinctive new identity which would set them apart from their competitors.
The introduction of LED boards into the horse racing sector is something that has never been done until Priority Live introduced this early 2018. My role along with creating the identity of this company was also to design the print assets to present to over 200 UK racecourse including the likes of Ascot racing, Cheltenham, Stratford and many more.
