Socks and Sliders are an exciting new start-up company that retails Adidas products worldwide. Working closely with the companies existing brand guidelines created a user-centered e-commerce website.
This project followed the complete digital process, right from user flows and wireframes, to high fidelity prototyping and user interface design. The website's visual appearance had to reflect the companies quirky style but also be clean so each product is the main focus point.
The UX Design of the website was heavily focused on creating a seamless shopping experience and reducing the of clicks it took to purchase an item just 3/4 clicks away. By doing this it allows the customers to quickly purchase their items with ease and not lose interest throughout the journey.
One of the main features of the website and what makes the brand unique is “The Slack Pack” features. This allows customers to bulk-buy a selection of items at a discounted rate and offering an overall user-friendly online shopping experience.